Part of the issue with most traditional recruitment search practices is their transactional approach to candidates. When a candidate is approached about a potential role for your business it’s on behalf of your business, any bad experiences within that process will create a negative brand impression for your business. This is often in the form of recruiters being unresponsive about roles, refusing to talk to candidates, not keeping candidates updated about the process and not informing candidates if they aren’t successful after they apply. All of this leaves a negative impression of the experience, which is unfairly associated with the clients brand, even though the client is often completely unaware that candidates are being handled in this way.
It’s because of this that we are extremely brand conscious when we go to market on behalf of our clients, helping them to create and communicate their employee value proposition, while committing to regret every unsuccessful candidate.